Brand Identity

Lone Space

A creative studio wanting a luxurious gold identity with stationery and print applications.

Lone Space is a creative studio that wanted a luxurious gold identity without looking generic. The mark needed to work on dark backgrounds, foil stationery, and digital proposals.

The brief

Create a full identity: logotype, monogram, business cards, letterhead, and social headers. The client wanted something that feels premium and minimal, not loud.

The logo-mark

I designed a combination mark: a geometric monogram paired with a refined wordmark. Gold is used as a spot color for print and as a flat metallic tone for digital. Light and dark versions were built from day one so the logo never gets forced onto the wrong background.

Stationery & print

Business cards and letterhead use the same spacing system: generous margins, one accent line, monogram as a subtle watermark on letterhead. Print specs were documented so reprints stay consistent.

Outcome

The gold system is used across cards, letterhead, and client-facing PDFs. The studio reports that proposals feel more aligned and clients mention the branding before discussing scope.

Tools: Illustrator, Photoshop, InDesign · Full set: Behance