Brand Identity
Speranza Café
Logo, packaging system, and social templates for a local café with a gold-and-cream visual language.
Logo · Brand identity · Packaging · Social · 4 weeks
View case studyBrand design · Digital marketing · Zia Studio
Design that sells — brand identity, campaigns, and marketing strategy for Tunisian brands.
I'm not just a designer — I conceive digital marketing strategies, run social campaigns, and build visual systems that convert. From logo to launch for cafés, startups, and NGOs across Tunisia.
50+
Projects
7+
Years
20+
Brands
Trusted and collaborated with
Beyond pixels
Digital marketing & brand strategy
I don't stop at visuals — I help brands define positioning, plan social campaigns, write content pillars, and measure what works. Design and marketing as one system, not two separate hires.
Branding
Social Media
Content Strategy
Adobe Suite
Meta Business
Copywriting
UI/UX Collab
Marketing Manager
Speranza Café & Resto
+40%
Social Media Engagement
Increased social media engagement by 40%. Managed daily content & promotions.
2025
Marketing Manager
CRIT Tunisie
+80%
User Experience
Managed digital presence and campaigns. Improved user experience and branding.
2025
Freelance Brand Consultant
20+
Clients
Worked with clients in travel, tech, and education to develop digital strategies and brand visuals.
2020–Present
Marketing Lead
AIESEC Tunisia
National
Campaigns
Led marketing initiatives, brand storytelling, and national campaign execution.
2022–2024
Case studies
Selected work, with context
Problem, process, and outcome for each project. Not just thumbnails.
Brand Identity
Lone Space
Full visual identity: logotype, gold foil system, business cards, and brand collateral.
Brand identity · Logo · Stationery · Print · 3 weeks
View case studyBrand Identity
Tafani Travel
Logo and brand system built for clarity across web, social, and travel collateral.
Logo · Brand identity · Social templates · 2 weeks
View case studySocial Media
MeetUp Pro 1.0
Event identity, social campaign assets, and promotional design for a sold-out meetup.
Event branding · Social media · Campaign design · 6 weeks
View case study
Social Media
TravelTodo Campaign
Billboard, poster, and feed assets with a consistent campaign look across formats.
Campaign design · Social · OOH mockups · 2 weeks
View case study
Web Dev
DigiMyTech Talent Hub
Next.js app with Supabase auth/DB and OpenRouter LLM workflows baked into the product, not a floating chat widget.
Full-stack · AI integration · Product design · PFE · 2025
View case study
Web Dev
CRIT Tunisie
Production Next.js site clarifying services, job offers, and contact paths for talents and companies.
Web developer · UI implementation · Sep – Dec 2023
View case study
Web Dev
Best Dates and Fruits
Marketing site with product sections, seasonal storytelling, and clear contact conversion paths.
Web development · Marketing site · Client project
View case studyProcess
How we work together
01
Discovery & brief
Goals, audience, competitors, and deliverables locked before pixels.
02
Concept directions
2–3 visual routes with rationale. You pick a direction with confidence.
03
Design & iterate
Refine the system across logo, templates, and key applications.
04
Handover & assets
Export kit, templates, and usage notes so your team can run with it.
Services
What I design for clients
Brand Identity
Logo, color, typography, and core templates for startups and SMEs.
- Logo suite
- Color & type system
- Social templates
- Brand usage guide
From custom quote
Start a project →Social & Campaigns
Feed systems, promos, and campaign visuals for active brands.
- Template family
- Campaign key visual
- Story & post formats
- Canva/Figma handoff
Project-based
Start a project →Logo & Essentials
Fast turnaround for new businesses that need a credible mark quickly.
- Primary logo
- Color palette
- Basic social avatar
- File exports
Fixed scope
Start a project →Approach
Design philosophy in four moves
Step 01
Brand Identity Systems
Logos plus color, type, and usage rules so every touchpoint feels like one brand.
Step 02
Creative Direction
Visual choices tied to business goals, not decoration for its own sake.
Step 03
Visual Design & UI/UX
Interfaces and campaigns that are clear, usable, and on-brand.
Step 04
Design Consulting
Guidance on systems, templates, and how your team keeps consistency.
Portfolio
More selected work
Speranza Café
Case study
Lone Space Gold Branding
Case study
Tafani Travel
Case study
MeetUp Pro Event
Case study
Lone Space Stationery
Case study
TravelTodo Billboard
Case study
Lone Space Business Cards
Case study
Concept
Archaeological Museum Sousse
Behance
Concept
Walmart Branding + System
Behance
Football Campaign
Behance
Experience
Selected studio journey
Zia Studio — Design Studio Operations
Solo-led Creative Practice · 2020 – Present
Graphic Designer
Icom Agency · Jan – Feb 2025
Graphic Designer
Phenyx Company · Oct – Nov 2024
Credentials
Design-relevant certifications
Social Media Marketing
HubSpot Academy
Green Digital Skills
INCO Academy
Graphic Design Certification
GoMyCode Academy
Testimonials
What colleagues and clients say about working with me.
From clients and collaborators who've worked with me on branding and visual identity.
“Co-facilitated a graphic design workshop at ISG Tunis — captured, involved, and trained students who left with solid visual identities.”
“Co-facilitated a graphic design workshop at ISG Tunis — captured, involved, and trained st…”— Yassine Bahri
“Outstanding collaborative skills, innovative ideas, and unique design perspective during t…”— Oumaima Arfaoui
“Highly-qualified designer, motivated digital marketer, and inspiring youth worker. Highly …”— Ikram Allah Nemri
“Creativity and dedication on every project. Attention to detail and eagerness to learn evi…”— Youssef Touati
“Symbol of dynamism and accuracy. Added value in design, strategic planning, logistics, and…”— Skander Chebbi
“Exceptional strategic marketing and creativity. Crucial role promoting MeetUp Pro through …”— Amir Boujelben
“Co-facilitated a graphic design workshop at ISG Tunis — captured, involved, and trained st…”— Yassine Bahri
“Outstanding collaborative skills, innovative ideas, and unique design perspective during t…”— Oumaima Arfaoui
“Highly-qualified designer, motivated digital marketer, and inspiring youth worker. Highly …”— Ikram Allah Nemri
“Creativity and dedication on every project. Attention to detail and eagerness to learn evi…”— Youssef Touati
“Symbol of dynamism and accuracy. Added value in design, strategic planning, logistics, and…”— Skander Chebbi
“Exceptional strategic marketing and creativity. Crucial role promoting MeetUp Pro through …”— Amir Boujelben
Tools & Stack
Software I work with daily
Design & Creative
Figma
Illustrator
Photoshop
InDesign
After Effects
Lightroom
Canva
Blender
AI Tools
ChatGPT
Midjourney
Claude
OpenRouter
Frontend
React
Next.js
TypeScript
Tailwind CSS
Framer Motion
Backend & Infra
Node.js
Supabase
Vercel
Git
GitHub
Productivity & Facilitation
Notion
Trello
Slack
Miro
Loom
Behance
Kahoot
Google Slides
Ready to sharpen your brand?
One primary path: tell me about your project. I respond within 24 hours.
Learn & download
Articles & free resources
Insights
How brand colors affect trust (and how to choose yours)
Color psychology isn't magic, but it shapes first impressions. Here's a practical framework I use with clients.
Social media visual consistency: why your feed doesn't look like a brand
Recognition beats virality. The 4-part system I use to make social feeds look like one brand, not twenty.
Brand guidelines clients actually use (not PDFs that collect dust)
One-page cheat sheets beat 40-page decks. What to include so your identity system survives past launch week.
Tell me about your project
Brand identity, social campaigns, or a full visual system.
Free design templates
Brand brief, color guide, and workshop tools I use with clients.