Social Media

TravelTodo Campaign

Travel brand social and outdoor campaign visuals for seasonal promotion.

TravelTodo needed one campaign look across billboard, poster, and Instagram. Without a system, outdoor and social would read as separate brands.

The brief

Seasonal travel promotion: large-format outdoor mockup, print poster, and feed assets. Emphasis on destination photography with a consistent type and color frame.

The approach

One master layout grid: headline zone, image window, logo lockup, CTA bar. The same grid scales from billboard proportion to square social. Mockups were used to sell the concept before print spend.

Outcome

Unified campaign look across OOH, poster, and Instagram. Client could approve one system instead of three separate designs.

Tools: Photoshop, Illustrator · Full set: Behance