Social Media

MeetUp Pro 1.0

A youth networking event needing bold social visuals and on-site branding.

Event branding · Social media · Campaign design6 weeks

Outcome: Strong social traction and sold-out attendance; visuals reused across follow-up events.

MeetUp Pro 1.0 was a youth networking event that needed to sell tickets through social before anyone saw the venue. Visuals had to feel energetic, credible, and shareable.

The brief

Event branding, social campaign assets, and on-site promotional design. Timeline was tight; templates had to scale across speakers, schedules, and countdown posts.

The approach

I built a campaign identity around bold type, high contrast, and repeatable layouts: speaker cards, countdown stories, and registration CTAs all share one grid. Photography slots were standardized so the team could swap faces without breaking alignment.

Outcome

Strong social traction and sold-out attendance. Visuals were reused for follow-up editions because the system was template-based, not one-off exports. For the full event breakdown, see the detailed MeetUp Pro case study.

Tools: Illustrator, Photoshop, Canva · Full set: Behance

Stack: Illustrator, Photoshop, Canva

Full project on Behance ↗

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